Overview of Insights in Hello Dexter
What is Insights?
Insights is a powerful feature in Hello Dexter designed to keep you updated on your leads and their companies. It provides real-time news and company updates, allowing you to craft hyper-personalized emails that resonate with your prospects.
Hello Dexter analyzes this information to help you engage leads more effectively, ensuring your outreach is always relevant and timely.

What Can You Find in Insights?
When you open Insights on a lead’s profile, you’ll find:
News & Company Updates – Stay informed with key business events like funding rounds, executive changes, product launches, and company milestones.
AI-Powered Personalization – Hello Dexter leverages this data to generate hyper-personalized email content tailored to each lead.
Four Buyer Intent Scores – Assess the strength of your leads based on:
- ICP Match – How well the lead aligns with your Ideal Customer Profile.
- Product Match – The likelihood that your product fits their needs.
- Demand – The level of demand or urgency for a solution like yours.
- Overall Score – A combined score that evaluates total buyer intent.
Why Does Insights Matter?
Using Insights, you can:
- Identify high-intent leads faster.
- Fine-tune your messaging with personalized data.
- Prioritize the best opportunities based on real-time information.
- Make smarter sales decisions backed by AI-driven insights.
Turn Insights into Action
With Hello Dexter’s Insights, you no longer have to guess which leads to pursue. Use real-time updates and intent-based scoring to reach the right prospects with the right message - at the right time.