Tips

7 Cold Email Myths Debunked: Winning Strategies for B2B Sales

Cold email outreach - it sounds daunting, doesn’t it? 🤔 Many marketers, B2B sales, and small business owners often shy away from cold emailing because of misconceptions that have been circulating for years. In this blog post, we’ll address seven common myths about cold email outreach and show you

Tips

Decoding Lead Generation vs. Demand Generation for B2B Sales

Navigating the world of B2B sales can feel like a maze. Every marketer and business owner is familiar with the terms "lead generation" and "demand generation," but are they one and the same? Spoiler alert—they're not! This blog post will unravel the differences